To celebrate the diversity and scope of academic programs offered at Malloy University, we created an engaging series of four videos designed to captivate prospective students and reinforce the university’s dynamic identity. The project was an exciting opportunity to highlight the vibrant campus life and the wide range of disciplines that make Malloy University a hub for innovation and learning. Each of the four videos focused on a unique theme, tailored to showcase the university’s diverse offerings. From highlighting STEM programs to arts, humanities, and athletics, the videos captured the essence of Malloy University’s commitment to fostering well-rounded individuals.
We collaborated closely with Austin-Williams, one of Long Island’s premiere agencies, to ensure the videos authentically represented the student body and their academic experiences. The project featured a mix of real students and actors, portraying various aspects of campus life, from athletics to academics. By incorporating these diverse elements, we ensured the content reflected the university’s inclusive and thriving community. In post-production, our team combined live-action footage with digital elements, ensuring smooth integration of the orbiting objects. A 3D animated U logo and lensing effects were added to bring the project together.
Many props used in the project were shot separately on a greenscreen set enabling us to seamlessly integrate dynamic visual effects that brought the concept to life. One of the standout features of the videos was the use of orbiting educational objects — a creative metaphor for the student’s ecosystem. Objects such as books, microscopes, scientific instruments, tablets, and sports equipment revolved around the featured individuals, visually emphasizing the interplay between education, technology, and extracurricular activities in their academic journey.
