The Network Effect is a content sponsored web-series by Bloomberg Media that features in-depth conversation around artificial intelligence, robotics and next-generation technologies critical to the evolution of industrial manufacturing.
The Challenge
We’re in the midst of a content renaissance, where the ability to turn fast at high-fidelity will provide creative production teams with the winning edge. DeltaRomeo partnered with Bloomberg Media to produce two new films for AT&T business that features an interview as the central element of the campaign. The challenge with fast paced schedules that rely on complex integration with full CGI environments is having enough flexibility to change things along the way and still have them look polished enough to please a committee of clients. DeltaRomeo planned to shoot all the interview footage on green screen and create everything else during post production with a mix of CGI and AI tools. Another ask from the get-go was to increase the overall production value from what had been accomplished in prior campaigns, we started by assessing scripts and making notes for new creative opportunities. During the storyboarding process we worked closely with the creative leads at Bloomberg to make a strong connection between the visual direction, action, and the story.
