Our goal was to create a visually captivating representation of LifeTime's ultimate pickleball, using the CG to highlight its premium design and performance features. Every element of the sequence was carefully crafted to reflect the brand’s dedication to quality and innovation.
The process began with highly detailed 3D modeling of the pickleball, paying close attention to details like texture, shape, and the surface finish to achieve a photorealistic result. We lit the ball to bring out the product’s finer qualities, using a combination of soft ambient lighting and dramatic highlights to emphasize its contours and material composition.
Each shot was composed with care to capture a specific aspect of the pickleball’s appeal, from close-up macro shots of the logo and texture to dynamic motion shots that showcased the ball in action. We created a seamless narrative flow, culminating in a final hero shot that emphasized the product’s elegance and performance. The result is a visually striking sequence that positions the pickleball as the ultimate premium sports accessory.
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